Ulrich:
Whether you are dealing with TV, radio or newspaper, the length and content
of your message are limited. Sure, they carry impact, but that's it. People
now want information. The Internet delivers this. Where a
newspaper ad may
give you a two by two inch box for a few words, your
website could contain
a hundred pages of information, including product
specifications,
reviews, forums, and the like. I truly believe that while
many consumers are
not yet buying on the net, they ARE shopping on the net.
They shop, research,
make their buying decisions, and make their purchase, on or off the Internet,
based on their own conclusions. And if a merchant is not on the Internet,
they are not even considered in the decision making process. This is a
very powerful shift in consumerism paradigm.
Needham: So business of all types can benefit
from being on the Internet,
even if they aren't selling there. So
how do companies such as yours
profit from this?
Ulrich: Recognizing
the need for just about any business to have a presence on the Internet,
we help establish their presence. We can create a powerful presence, and
earn fees for hosting their services on an on going basis. We are finding
that while hobbyists are OK with an $8 per month website, businesses know
the value of service and reliability. No smart business wants to deal with
an "ultra discount" company. These companies, which charge next to nothing,
must be making it somewhere: little to no customer service, they often
use poorly performing servers, slow internet connections, and overload
their servers with too many clients. Businesses are not as concerned with
saving $10 or $20 per month as they are with reliability for their websites
and email services, which they consistently view as critical to the success
of their business.
Needham: So how can the public benefit
from your programs?
Ulrich: We have established
an extremely aggressive resellers program. As we discussed, it is not another
one of these free programs where literally everyone signs up and you end
up with a URL like
www.hosting.com/sales?reseller=12345
. No one wants to deal with this.
We help people actually
establish their own hosting business, operating
under their own
domain, servicing their own clients. The start up costs
are extremely low
and, unlike other programs, actually enable the resellers
to earn very large
commissions on a residual basis. Anyone in sales knows the power of residuals
-- you do one sale and can earn commissions from that one sale for years!
And with commissions as high as 50% on a residual basis, our resellers
have the chance to make real money.
Needham: Don't other programs pay residuals?
Ulrich: Most don't.
If they do, they are negligible or contingent on sales
volume. If you don't
meet ridiculous quotas, you don't get paid. We
don't play these
games. We are in the business of hosting sites, not
pyramid schemes.
People who resell through us get paid for their clients
usage, and we provide
the servers, bandwidth and network support.
Needham: What else distinguishes Cydian
from the rest?
Ulrich: We are a
hosting company. This is what we do. There are companies out there which
will market anything that comes along - the flavor of the month - and that
is fine for them. But for us, we focus on just one thing and do it right.
We own our own network, servers, DNS, mail systems, routers, and all of
the rest. That is critical in dealing with a company.
We have no long term
debt at all. We own everything. We aren't a
reseller claiming
to actually own equipment that we don't own (a claim
which many companies
on the internet make). When you resell with us or
host with us, it
is with us. This is important. Many companies resell
through generic
accounts on cheap servers, passing it off as true accounts.
What happens? They
don't own the servers. They have no control. They
sell "blue sky"
and services they can't deliver. In the end, they get
shut off for one
reason or another and their clients and the clients
clients get burned.
And then the lawsuits start. That simply can't
happen here.
Needham: Can resellers really profit from
hosting websites with you?
Ulrich: Obviously,
I can't promise specific figures. But lets put it this
way. If we pay a
50% residual and you sign up one client per week
who pays $40 per
month. You will earn $20 per month, or $240 for the year
from that one client.
And this does not include the start up, domain
charges or other
services they may order during the year, which can bring
this figure up to
$400 or $500. Now, this is just one client. If you
offer hosting elsewhere
you either get a $10 commission or a 5-10%
residual. I have
seen some people actually pay for a year at a cheap
hosting company
and then mark it up to their clients. The problem with
this is (1) you
have no control, (2) the company you are with can drop
your account at
any time, (3) leaving your company and clients without
service, and (4)
your clients demand a refund after you laid out your own
money for one year
of service in advance!
Needham: What final thoughts can you offer
people looking for web hosting?
Ulrich: If anyone
has questions, they can call our offices directly and speak
with me or one of
our representatives at 888-420-0063. Even if you decide
not to become a
reseller, you can still call, risk free, for information.
Additionally, even
if you decide to resell for someone else out there,
check thoroughly
before you do anything with them. Do a whois search
on their domain
name (rs.internic.net/cgi-bin/whois?theirdomain.com).
Are they using their
own servers? Their own DNS? Their own technicians?
You will find that
despite claims of "multi million dollar installations",
alliances with Sun,
Microsoft and others, and high speed, on premises
services, some are
actually hosting with discount companies offering
inferior quality
service and support. Caveat emptor.
Let the buyer beware.
--------------------------------------------------------------------------
Mr. Ulrich offers a free email report
concerning opportunities in the web
hosting industry. You can receive this
report by sending an email to
report-resellers@cydian.com. Get full
details about the hosting industry
on the web site at http://www.cydian.com/resellers.html
--------------------------------------------------------------------------
CYDIAN is offering subscribers, in cooperation
with AIM Ezine, domain
registrations, this week, for as little
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at $50 per name by all of the other major
registrars. Many users register
several names, saving them for future
projects or resale to someone else.
This offering is at http://www.cydian.com/aim-domains.html
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Discuss this article, and other aspects
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4) Partnering for
Profit
By Rick Beneteau
I’ve mostly been a solo flyer during the
course of my business
life. Bought a drycleaning company when
I was very young, started
a songwriting enterprise and eventually
a music publishing
company, ultimately selling the first
business to establish a
production company.
I’ve come to the conclusion however, that
most of my best work
and most successful projects came as a
result of working with
other talented people. Collaboration,
or Partnering if you
will.
A couple of examples: one of my most successful
songs (charted
worldwide) was written with a well-known
songwriter from New
York. The biggest grand-opening I ever
had for a drycleaning
outlet was done in tandem with my late
father. In both cases, the
outcomes would have been drastically different
had I not asked
these partners to come on board with me.
The song would never
have been written and I’m quite sure that
although the new store
would have opened at the same time, the
clothes would not have
been piled up to the ceiling had my father’s
expertise been
ignored. Partnering was totally responsible
for those positive
outcomes.
Most successful entrepreneurs subscribe
to the "two heads are
better than one theory". And it works
with not only major
projects, but in routine everyday tasks.
The jobs that we would
all love to think we can do better than
anybody and because of
that very fact, the same thinking that
is most often difference
between success and failure. Let me explain
the concept in terms
of Internet marketing.
Everyday we stumble on some marketer promoting
a great product
with weak materials lame email subjects,
even lamer letters
(especially the hyper-too-intensive genre),
unappealing websites
and run-of-the-mill classified ads. Most
often, I don’t look
beyond an ineffective heading. Now all
that guy needs is to
"partner", be it a more marketing in-tune
friend and a for-hire
copywriter to experience what he is probably
lacking most
sales!
If you’ve got even basic advertising "chops",
partnering can be
as simple as bouncing your marketing copy
off your loved ones
(NOT the ones who love you TOO much cause
they ALWAYS love what
you do?) and the sharpest consumer types
you know. If they wouldn’t
look past your opening "hook", show them
a bunch of other ads
and have them tell you which ones grabbed
them. Now compare those
ads with those you know were written by
pro marketers and you
will notice similarities in approach and
style. The exact
qualities your ads are missing.
Point here is this: some of us, but not
many, are capable of
writing magnetic marketing material (but
still it’s a good idea
to partner). It’s a true craft and one
you may never master. Deal
with it! Either practice, practice, practice
and perfect, or,
stop wasting your time and resources and
pay the piper. Go to
someone who can do it for you a professional
copywriter,
webdesigner or what have you.
One of my mentors, Lee Iacocca, did not
dream, design, engineer,
assemble, market, sell, repair and meet
the junkman at the
salvage yard when his Mustang ended it’s
life on the road. Lee
did what Lee did best and dreamt of the
car, got others to share
in his vision, devised a plan and delegated
the responsibilities
to deliver his trend-setting automobile.
He "partnered" with
specialists in areas he didn’t specialize
in, thousands of them
to achieve all that he is credited for.
(Now I ask, why couldn’t
HE be President??)
You can have some of the hottest marketing
materials on the
Internet (or anywhere else for that matter)
and increase your
sales dramatically if you choose to utilize
the concept of
partnering. No one person can wear all
the hats all the time.
Let go of what you don’t do best so you
can do what you do do
best.
How’s that for a closing line, partner?
Written by Rick Beneteau.
?1998 NetProfit 2020 Inc., Marietta, GA
----------------------------------------------------------
Rick is an internationally recorded and
released
songwriter and is a partner in the Internet
Marketing
firm NetProfit 2020 Inc. He also provides
copy writing
and complete advertising services including
corporate
music production via his TrademarkeT company
at:
http://www.thehallway.com/ECOMMTR.htm
and he is a for-hire
freelance writer. Visit The Hallway at
http://www.thehallway.com
"As originally published in the VirtualPROMOTE
Gazette."
http://www.virtualpromote.com
-----------------------------------------------------------
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------------------
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